I'M UPDATING THIS SITE, but for now here's some things
I blend various design disciplines to spark curiosity and engagement. My favorite projects often involve crafting robust, end-to-end brand identities. Designing logos and their ecosystems is a passion of mine. I live for motion design, and am constantly looking for ways to make digital design projects more dynamic using these skills. With AI revolutionizing art direction and design, things are really getting interesting.
LOGO DESIGN AND ANIMATION
Creating logos is a true passion of mine, and bringing them to life through animation is equally thrilling. Here are some of the logos I've crafted and animated over the years.
AI EMPOWERED: TYPOGRAPHY
Typography projects are a delightful challenge. AI's limitations in typography can be managed effectively by understanding how it all fits together with traditional techniques .With persistence in iteration and experimenting, impressive and consistent outcomes are achievable. Explore this example of how AI can elevate typography, making the process both rewarding and enjoyable.
DIGITAL DESIGN & ART DIRECTION
Storyboarding a website is a valuable step in my design process. I'm always trying to apply my motion design expertise to digital layouts. This reel showcases some of the user interfaces I've had the privilege to work on. Additionally, I've designed a master site template for an augmented reality studio, which has been adapted for all its entities.
This allowed me to integrate elements like animated SVGs, lightweight vector-based JSON files, and Trapcode particle sequences for background loops. I've often used After Effects to present concepts to clients before the development phase.
AI EMPOWERED: CONCEPT DESIGN & ITERATION
Will AI take over from illustrators and photographers? Absolutely not. It does however significantly streamline the creative process, especially for unique concept driven projects like editorials or covers, soaking up remarkably less time and effort. The capacity to iterate swiftly and with quality is a revolutionary development in my field. It's good to be way out in front of this - check this video for a brief demonstration of what I mean.